Tuesday, February 17, 2009

Marketing vs. Making Solutions Available

Do you have a talent, gift, product or service that people on this planet can benefit from? If so, why are you holding back and hoarding it rather than making it available to those who need it?

So often I hear women solo-preneurs say, “I just can’t market! It seems too much like tooting my own horn.” But if people don’t know you and your product exist, how can you expect to reach them?

Instead of focusing on yourself, what if you focused on the people who can benefit from your product or service? How can you be a genuine blessing to them?

It is such a joy for me to coach artists, speakers, writers, home-based business owners, mom-preneurs and others to go from “stuck” to “soaring” mode. Sometimes it’s as simple as changing their focus. What is your solution to a challenge someone is experiencing?

I love the Pogo cartoon character’s wisdom when he says, “We have met the enemy and they is us!” Unfortunately, we are often our own worst enemy. We sabotage ourselves with negative self-talk. “I’m not skilled enough…educated enough, tall enough, rich enough…to do what I’d really like to do.” Or we simply don’t let people know how we can help them—often because of our fear of rejection.

In the process of letting our fears rule how we act, we are robbing others of our God-given abilities to make a difference in their lives.

Be authentic, be bold, be a blessing to others and make a significant difference in the world!


Barry Zweibel, GottaGettaCoach! said...

I don't remember where I first read it, but it's stayed with me for years: "As a solo-preneur, you have just as much of a right to build your business as any other business currently in business."

Indeed, something quite powerful happens when you give yourself permission to come from *that* place.

Anita C. Lee said...

Barry, thanks for your encouraging comment. I'm getting a lot out of reading your blog.